Business Standard

Ferrari boss promises electric means building 'even more unique' cars

Ferrari and its rivals also sell an emotional experience to wealthy customers currently centred on the throaty roar of that powerful engine

Ferrari Roma 2021


Reuters Maranello, Italy
Electric and hybrid models should make up 80 per cent of Ferrari’s sales by 2030, the luxury carmaker told investors on Thursday, vowing to produce “even more unique” cars as it makes the expensive shift to zero-emission driving.

“We believe we can use the electric engine to enhance the performance of our cars,” Chief Executive Benedetto Vigna said on Thursday as he unveiled the company’s long-awaited new business plan.

Like other sports carmakers, Ferrari’s challenge goes beyond just the huge capital investments needed to develop electric models that can match the high performance of their fossil-fuel forebears — today’s electric vehicle (EV)

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First Published: Jun 17 2022 | 3:02 AM IST

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