A Booking.com global survey released in June laid bare the new expectations of travellers: Some 83 per cent of 29,000 respondents said they found sustainable travel to be vital, with 61 per cent noting the pandemic has increased their interest in travelling sustainably.
Half added that finding a hotel with actual eco credibility isn’t easy — and they’re right. Hotels that take sustainability seriously don’t shout from the rooftops, while others tout themselves as green just for offering an option to skip daily laundering of linen.
The most significant new tool comes courtesy of Google. Starting on September 22, it will label

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