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Google is now helping travellers go green: Check details here

The new feature relies on 29 certification programmes to do the hard work of establishing a hotel's green credibility

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Julia Eskins | Bloomberg
A Booking.com global survey released in June laid bare the new expectations of travellers: Some 83 per cent of 29,000 res­pondents said they found sustainable travel to be vital, with 61 per cent noting the pandemic has increased their int­erest in travelling sustainably.

Half added that finding a hotel with actual eco credibility isn’t easy — and they’re right. Hotels that take sustainability seriously don’t shout from the rooftops, while others tout themselves as green just for offering an option to skip daily laundering of linen.

The most significant new tool comes courtesy of Google. Starting on September 22, it will label