Business Standard

Here's why WPP's Mark Read is the right choice to forget ex-CEO Sorrell

Replacing the founder with an insider means less time wasted in moving away from the outdated holding company model


In March, WPP had merged public relations agencies Burson-Marstellar and Cohn & Wolfe, both part of the group, to deliver integrated solutions to clients

Alex Webb | Bloomberg
Under erstwhile CEO Martin Sorrell, ads giant WPP Plc’s hodgepodge of 400 child companies lived by the adage “Kiss and punch.”

It was a formula that worked well for much of Sorrell's reign. “Kiss” the other WPP group companies when you needed to collaborate on a project, but “punch” them when competing for clients.

Since Sorrell departed in April longtime staffer Mark Read has been serving as interim co-CEO, and Bloomberg News reports that he’s set to officially take the top job. He will have the unenviable task of undoing the culture of “creative conflict” that Sorrell spent 30 years cultivating. If

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First Published: Aug 31 2018 | 8:36 PM IST

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