Hulu sidelined in Disney's global streaming ambitions; Star wins

Disney's public explanation for choosing Star over Hulu overseas focused on a marketing issue

Toward the end of 2019, Hulu delivered a proposal to Walt Disney, its controlling shareholder, outlining a strategy to expand the popular streaming service outside the US. After watching rivals Netflix and Amazon set up shop all over the globe, Hulu executives had spent the past couple of years drafting a plan to catch up.

At first, Disney Chief Executive Officer Bob Iger and Chief Financial Officer Christine McCarthy expressed support and pledged to present the plan at a board meeting in January 2020, according to people familiar with the matter. But, ultimately, that didn’t happen. Instead, Disney announced in August