Imperial Brands to focus on top five cigarette markets in turnaround plan

Imperial Brands Plc on Wednesday laid out a five-year plan under its new chief executive that will focus on the company's top five cigarette markets, invest in more high-growth areas for its next-generation products and build out its sales ranks.
 

The maker of Kool and Winston cigarettes said it was also "resetting" its next-generation products (NGP) strategy, focusing its investments behind heated tobacco products in Europe and e-cigarettes in the United States.
 

The announcement is the culmination of a six-month review by Stefan Bomhard, who joined as chief executive officer in July.

He has since promised to turn around the struggling