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Is iPhone boring now? What Apple can do to fill the hole in its revenue

If patterns from prior years hold, Apple's revenue may decline in the full year for the first time since 2016

Apple
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Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York | Photo: Reuters

Shira Ovide | Bloomberg
Apple Inc. doesn’t want investors to fixate any longer on the iPhone, the world-changing product that delivers about two-thirds of the company’s revenue. Nope. It’s over it. The iPhone is bo-ring.

Not coincidentally, the iPhone is boring because sales are going in reverse. As the company predicted, Apple said Tuesday that iPhone revenue dropped 14.9 percent in its fiscal first quarter ended in December. Total company revenue fell 4.5 percent, and the company’s forecast implies a decline of as much as 10 percent in the March quarter. (Investors were relieved the forecast wasn’t worse, sending shares higher after the company’s

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First Published: Jan 30 2019 | 8:11 AM IST

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