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Looking for art's next big thing? Head to Venice

The Venice Biennale is where consensus is formed on what in art is important

Venice Biennale
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Visitors look at the installation ‘Bang’ by China’s artist Ai Weiwei at the German pavilion during the 55th La Biennale of Venice

James Tarmy
Halfway through her second eight-hour day of looking at art in the Venice Biennale, Maria Giulia Maramotti took a break outside the Punta Della Dogana, an exhibition space on the Grand Canal.
 
“It’s been interesting to understand what the art world thinks is relevant,” said Maramotti, the senior director of North American retail for Max Mara Ltd, which was founded by her grandfather. “I’ll go home knowing about some artists who I wouldn’t have necessarily thought about collecting, but who now I think could be interesting as a part of the Collezione Maramotti,” the family art collection based in Reggio