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Porsche's bet: Rich Indians will show off EVs to boost their street cred

The Taycan "will open up a completely new segment of customers", Shetty said in an interview in New Dehli

Porche electric Taycan model
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Anurag Kotoky | Bloomberg
Porsche plans to start selling its electric Taycan model in India next year, in a bet that ultra-rich Indians are willing to splash out as much as $370,000 on an electric car to boost their street cred.
 
Local duties in India make imported luxury cars about 2.5 times more expensive than what they cost in Europe — a reason cited by Elon Musk for ignoring the market so far — but that’s no deterrent for prospective buyers, accordion to Pavan Shetty, director at Porsche India.
 
The Taycan “will open up a completely new segment of customers, who are