You are here: Home » International » News » Others
Business Standard

Sakura brightens streets and shops of Japan

Cherry tree blossoms spur marketing campaigns and tourism

Connor Cislo & Maiko Takahashi | Bloomberg 

Every spring people across Japan are enraptured as the cherry trees explode into bloom, clothing the country in pink. The blossoms last for only a few short weeks, but in that time the fleeting flowers make for good business. The blossoms are a gift to corporate marketers and a boon for tourism. As spring approaches, sakura-themed goods fill stores as companies use the season to introduce new products. While the impact isn’t enough to show up in top-tier statistics, pockets of the economy perk up and springtime spending gets a boost. Household purchases of alcohol jump about 10 per ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Sun, March 26 2017. 22:37 IST