Snap's IPO to be haunted by Twitter and GoPro

Snap has gone to great lengths to distance itself from comparisons to Twitter, the last big social media public offering.
 
In its filing for an initial share sale, the maker of the Snapchat mobile app emphasised that it measures itself by daily active users — a metric that Twitter doesn’t disclose. Snap explained that its users tell stories chronologically, unlike the Twitter timeline, which displays most recent posts first. The younger company also said it plans to focus on developed markets, instead of racing to find users all over the world. Snap calls itself a “camera company,” rather than