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Snap shares its past, present and future with IPO roadshow video

Here are five key moments from the video presentation

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The video walks viewers through Snap’s audience, products, revenue sources and expansion plans. Photo: Reuters

Katie Benner San Francisco
Snap, the parent company of the ephemeral-message application Snapchat, on Friday revealed its own story: the video presentation it will use to pitch investors as it prepares to go public in a few weeks.

The more than 35-minute video walks viewers through Snap’s history, audience, products, revenue sources and expansion plans. The main message: Snap is a company where people have genuine, intimate and fun conversations.

Snap backed that contention with reams of data. The average user visits the Snapchat app more than 18 times a day and spends 25 to 30 minutes in it daily. About 60