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Unilever grills tech giants on ads, says dollars up for grabs

Unilever announced a 30% reduction in spending on ad production earlier this year

Joe Mayes| Bloomberg 

Consumer-goods giant Unilever said it would shift marketing spending to platforms that do the best job of reporting how ads are performing, a challenge to dominant players such as Alphabet’s Google and Facebook. “I’m making it really clear, over and over again,’’ said Keith Weed, Unilever’s chief marketing officer, after meeting representatives from Twitter and Snap at the Cannes Lions advertising conference in the south of France. Companies that improve their reporting standards “will get more of my ad dollars,” said the executive, whose ...

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First Published: Sun, June 25 2017. 01:51 IST