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Untapped weapon: How unlocking Latino vote can help Biden become president

A recent poll found that 52 percent of Latino voters in key battleground states said the selection of Ms. Harris as his running mate would make them more likely to vote for Mr. Biden

Joe Biden with Kamala Harris in July 2019 during the Democartic primary contest. (Photo: Bloomberg)

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Mr. Biden has begun to ramp up investment in communications to Latinos, but he has to go further.

5 min read Last Updated : Aug 19 2020 | 11:14 AM IST

In less than four years, the Trump administration has done great damage to the Latino community. And yet, though Donald Trump is widely disliked by Latino voters, he won 28 percent of the Latino vote in 2016, and he is still the choice of nearly 20 percent — enough support to make a difference in a close election. You’d think that Latino voters would rally behind Joe Biden, but he has struggled to connect with them.

By some estimates, nearly 60 percent of eligible Latino voters in battleground states, who tend to view Mr. Trump unfavorably, will sit out the

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