Why get all made up with nowhere to go?

Staying at home has caused many people to change their makeup, hair-care and skin-care routines. Companies are feeling the effects.

Amie Wohrer reached her limit about three weeks into the shutdown.

Her hair had grown out, losing its shape and style. Worse, the gray strands she meticulously hid through trips to her hairdresser every few weeks were becoming increasingly visible. So, desperate, Ms. Wohrer, a 40-year-old mother of five from Lancaster, Ohio, did something she hadn’t done in 20 years: She colored her own hair. Then she went one step further and, with the help of some YouTube videos, gave herself a quarancut.

“My daughters were a little leery,” she said, “but after the fact, they were all really impressed.”