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Your Porsche 911 will soon find its own parking spot

Porsche founded a unit in Germany, last year focused on creating digital services for cars

Christoph Rauwald/Reuters 

Porsche is shifting its focus beyond horsepower and handling to services like finding nearby parking spots and providing real-time weather data that warns drivers of icy roads. The goal is for so-called digital services to generate at least 10 per cent of annual revenue in the medium term, the Stuttgart, Germany-based luxury division of Volkswagen said Friday. That effectively means that a $89,400 911 sports car would generate at least $9,000 from offerings like activating special lighting systems to help navigate mountain roads. “Customer expectations are ...

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First Published: Sun, March 19 2017. 00:55 IST