Brands increasingly waking up to social media influencers' formidable reach

Brands benefit from the awareness that influencers help raise about their events and products; influencers, on the other hand, in addition to getting paid for the content they create

Neha Sharma is the kind of freewheeling conversationalist whose company you initially dread — simply for the fear of being told too much, too fast — but eventually start to enjoy. She is direct and unrestrained with her words, a volubility that also reflects in her work. In the online world, Sharma is “Neha Doodles”, a maverick artist who has doodled her way to almost 85,000 followers on Instagram and a whole lot of success.

How does one take something as simple as doodling and turn it into a path to huge popularity, so much so that brands queue up