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High on scent! fragrance makers tap into marijuana's mainstream acceptance

They are also capitalising on the CBD craze sweeping across almost every consumer industry and now featured in everything from shampoo and gum drops to mascara and pet treats

Perfume
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Claire Ballentine | Bloomberg
Reeking of weed” used to be a bad thing. Now high-end beauty influencers are embracing fragrances designed to highlight the aroma of cannabis. 

There’s one called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in each bottle. It’s the latest release from Heretic Parfum’s Douglas Little, the nose behind Goop’s all-natural fragrances. Another, called Chronic ($175), is from Swedish brand 19-69 and contains notes of grapefruit and moss. Both are available at Barneys New York.

They join the likes of Malin + Goetz’s Cannabis Eau De Parfum ($165), which balances white floral notes with spicy herbs, and