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Missing from shelves: Rolex steel watches as demand skyrockets

Long waiting and premiums for Submariner, Daytona, Explorer, GMT

Topics
luxury watches | Rolex | premium watch

Pavan Lall  |  Mumbai 

Rolex, Luxury, premium, watch
Rolex, famed for its waterproof watches that never depreciate, clamped down on factory production for three months starting March 2020

For watch collectors and horologists alike, shopping trips to dealerships for the last six months would have been futile. That's because the company, famed for its waterproof watches that never depreciate, clamped down on factory production for three months starting March 2020. The result: Shelves in stores were almost empty with limited products on sale not just in India but across the world. Dealers across the country have less than two or three dozen watches as compared to the 200 to 250 they would normally stock.

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First Published: Tue, February 16 2021. 06:10 IST
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