 "Most influencers are unlikely to be earning enough from sponsorships to be making a living from it")
Meghan Young is a professional Instagram star. She gets paid to climb beautiful mountains, photograph their glittering summits
and post about her adventures to her fans. “My job is to make it look effortless, to look like it’s the most fun ever and it’s never a job,” she says. “But it is a job.”
Young, 33, makes money from companies that pay her to endorse their products on her Instagram feed, and she’s part of a burgeoning ecosystem of social media influencers—made possible by the billions of users eager for their content, and advertisers hungry for new ways to
and post about her adventures to her fans. “My job is to make it look effortless, to look like it’s the most fun ever and it’s never a job,” she says. “But it is a job.”
Young, 33, makes money from companies that pay her to endorse their products on her Instagram feed, and she’s part of a burgeoning ecosystem of social media influencers—made possible by the billions of users eager for their content, and advertisers hungry for new ways to
