Answers to The Strategist Quiz #585

Answers to The Strategist Quiz #585

1) What is the term that is used to describe this phenomenon: Millennials under 30 creating wish lists, both to engage with brands and for fun online, with no intention of actually buying? The phenomenon broadly refers to browsing for things you won't necessarily buy. It's a form of transaction-free online window shopping.

Answer: Fauxsumerism

2) Which global brand in its endeavour for societal outreach, has opened its first US outlet staffed by employees who are partially or fully deaf and are capable of communicating in American Sign Language?

Answer: Starbucks. It has opened its first signing store in Washington DC

3) Many years before the civil war which began in 1861, the Americans sold a lot of this commodity in the Indian Ocean region replacing England as a monopoly. It became so common in East Asia that for a period of time it was also used as a substitute currency. This commodity was given a name which is still popular in parts of East Africa. Name it.

Answer: Unbleached cotton cloth imported from America was called "Merikani"

4) What is common between the collective athletic teams and their members from Columbia University and the motto "Arts for Art's sake"?

Answer: The motto of MGM studios Leo the Lion was an inspiration from Columbia University's Lions athletic clubs. It was created by publicist and Lyricist Howard Dietz 

5)  Name the CEO of a company and the book in which he has introduced the concept of positive pushback and questioning of the status quo as the mantra for successful organisations forward.

Answer: Nigel Travis, the chairman and CEO of Dunkin Brands

6) What is the buzzword used especially in the ad industry for the process of digitally removing wrinkles and blemishes from a photography of one’s face using image manipulation software such as Photoshop?

Answer: Photox from Botox

7)  Relax, Modern Classic and Simple Comfort are whose brands?

Answer: Jockey

8) An American real-estate developer, rancher and viticulturist was also an inventor of an important part for the automobile and was referred to by Marge, Homer Simpson's wife in one of the episodes. This lady was granted a patent for her invention in November 1903. Name her and the invention

Answer: Mary Anderson inventor of the windshield wiper. She invented it much before Henry Ford came out with his Ford Model A

9) Whose baseline is “The Art of Dominance?”

Answer: Honda CR-V

10)  Establish a connection with both the images/brands being sold in an Asian market 

Answer: These two brands were created as an outcome of the analysis Alibaba did with its shoppers’ data. A spicy Snickers and a fruity flavoured mouthwash Listerine was the outcome.

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There were eight correct entries to Quiz no 585. The winner is Dhiren Kumar Jena from Paradeep