Goafest 2019: Viacom18 most creative company in surprise Abby results

Second, third spots go to Cheil and Dentsu Webchutney as big networks give Goafest a miss this year

For the first time in the history of the Creative Abby Awards, a company and not an agency was declared the most creative, as big networks kept off the Goafest this year.

Viacom18 won the title of ‘Creative Company of the Year’ on the back of its work for MTV, its youth and music channel, taking home a total of seven metals on Saturday. Metals is industry parlance for awards.

Its tally included one gold, three silver and three bronze metals with a score of 38 points. A gold fetches eight points, a silver six points, and a bronze fetches