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My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops
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Shubhomoy Sikdar
Which is your favourite campaign and why?

My favourite campaign is from the mid or late 1970s. It was a commercial for Camay soap in the US markets. Television broadcast was at a nascent stage in India with no commercials featuring here. I was a young advertising professional back then and our agency used to get low-band video tapes to show us successful commercials being run in other markets and that’s how I got to see it.

The (Camay) commercial features an old man as a storekeeper and an old woman comes to buy something at his shop. She asks him what’s

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First Published: Jul 28 2019 | 9:34 PM IST

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