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My favourite campaign is Amazon's 'Mom Be A Girl Again': Shefali Takalkar

The campaign is real and relatable, and the brand integration is effortless

Brand: Amazon, Year of launch: 2017, Agency: Ogilvy

Brand: Amazon, Year of launch: 2017, Agency: Ogilvy

Shubhomoy Sikdar
Which is your favourite campaign and why?

One of my favourite campaigns is Amazon’s “Mom Be A Girl Again” campaign which was released in the year 2017. The campaign featured several films on the same theme – how family responsibilities often prevent women from following their passion. For example, there was this story of a girl who was passionate about playing football during her school days and gives it up once she becomes a mother and another about a woman who ditches her love for travel and photography because she has to make space for her child’s needs. All the other

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First Published: Apr 28 2019 | 11:00 PM IST

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