Business Standard

My favourite campaign is Amazon's 'Mom Be A Girl Again': Shefali Takalkar

The campaign is real and relatable, and the brand integration is effortless

Brand: Amazon, Year of launch: 2017, Agency: Ogilvy
Premium

Brand: Amazon, Year of launch: 2017, Agency: Ogilvy

Shubhomoy Sikdar
Which is your favourite campaign and why?

One of my favourite campaigns is Amazon’s “Mom Be A Girl Again” campaign which was released in the year 2017. The campaign featured several films on the same theme – how family responsibilities often prevent women from following their passion. For example, there was this story of a girl who was passionate about playing football during her school days and gives it up once she becomes a mother and another about a woman who ditches her love for travel and photography because she has to make space for her child’s needs. All the other

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 28 2019 | 11:00 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com