 "Brand: Amazon, Year of launch: 2017, Agency: Ogilvy")
Which is your favourite campaign and why?
One of my favourite campaigns is Amazon’s “Mom Be A Girl Again” campaign which was released in the year 2017. The campaign featured several films on the same theme – how family responsibilities often prevent women from following their passion. For example, there was this story of a girl who was passionate about playing football during her school days and gives it up once she becomes a mother and another about a woman who ditches her love for travel and photography because she has to make space for her child’s needs. All the other
