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1. Connect John Maynard Keynes, EM Forester, Virginia Woolf and JK Rowling famous for the Harry Potter series and arrive at a brand/company's name.
2. The co-founder of this company was described as a "mousy rich kid whose hair was unkempt, dandruff following him everywhere". His grandmother left him with a million dollar trust fund and his father bought him $900,000 mansion as a bachelor pad. Name him.
3. Name this brand that makes shoulder bags made of discarded sailcloth, pillows sewn from Japanese shibori remnants and backpacks and messenger bags out of recycled truck tarpaulins.
4. Name the brand
