Business Standard

The Strategist Quiz #624

The Strategist Quiz #624

The Strategist Quiz #624
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Gaurav Sri Krishna
1 In the late 70s, one Jim Bennet from a US firm put one of his colleagues_X_ in charge of a project that aimed to find out what made companies effective beyond strategies and structure in which his firm was good at. Eventually, he and his colleague after a few years of research put together a 20-page document called ___. The first companythey took it to was Shell and it rejected the report. Name X, the title of the report and the firm. 

2 This company's year old campaign called "Heart for the city"is spreading its wings in

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First Published: Jul 28 2019 | 9:45 PM IST

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