Trust continues to be deterrent in smaller markets: 1-India Family Mart CEO

Consumers from tier-II/III/IV geographies still prefer making planned purchases that are affordable, says the CEO

A bulk of your business comes from tier-II, III and IV cities, but of late consumer demand across categories has been sluggish in the country. How do you see it shaping up in the next few months?

Well, we did experience weak sales last year due to erratic weather conditions during winter, which affected the business. However, this fiscal year, we are witnessing healthy growth in the demand for products that are trendy and cater to the young.

Thanks to growing smartphone penetration, cheap data rates and increasing digital connectivity, consumers from tier-II/III/IV geographies are now able to track the