Business Standard

Why Amyn Ghadiali finds #BhulaDeDarr campaign for Star Bharat as his best

To take the campaign in the second phase, celebrities such as M S Dhoni, Ajay Devgn, Mithali Raj and Siddharth Malhotra shared their stories urging the audience to burn their fear, says Ghadiali

ajay devgan

Shubhomoy Sikdar
Which do you consider your best campaign and why? When was the campaign launched?

I believe that while every campaign is meaningful, the lens I have taken to answer this question is the learning opportunity, the impact of the campaign and importance of it in the industry it exists in. Considering all of that, I can say that the revamp of the channel Life OK to Star Bharat through a campaign called #BhulaDeDarr is my best campaign till date. I rate it above even the Mumbai Police Twitter launch which was enriching and got me massive recognition. A channel goes through

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First Published: Jan 30 2019 | 9:47 PM IST

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