Apparel sales may remain subdued this festive season amid economic slowdown

Consumer sentiment picks up, but average ticket purchase size reduces

Apparel sales are likely to remain subdued this festive season amid the economic slowdown. Apparel manufacturers and retailers had witnessed a sharp decline in sales until August. 

While consumer demand this Navratri, which started late in September, has rebounded, the average ticket size is small, which will likely to keep sales subdued this festive season ending Diwali. 

“However, some brands have reported positive signs in their sales and are likely to match their overall revenue for the festive season last year, or witness a marginal growth,” said Rahul Mehta, president, Clothing Manufacturers Association of India (CMAI).

Apparel retailers have been offering heavy discounts