India's love for gold stagnates; it's time to take cue from China

Most of the jewellery in China is 24-carat gold, as opposed to India, where it's 22 carat

China is the world’s largest gold consuming nation, a title that it has been holding for the last five years. The major reasons behind China outstripping India in the demand for gold include innovations in jewellery making and design, aggressive marketing and the formalisation of trade channels.

India’s demand for gold has remained stagnant for the last five years while investment has fallen. Experts say that the jewellery industry in India is passing through a phase of consolidation and is facing challenges such as new tax measures, a liquidity crunch, among others. 

In contrast, China’s demand for gold has grown