It will take years for jewellery sales to reach pre-Covid levels: Experts

Zero making charges may not work any more; store sales to be impacted as consumers buy online

Hit hard by the spread of coronavirus, jewellery sales are expected to take several years to return to pre-pandemic levels, said experts during a webinar organised by the Gems and Jewellery Export Promotion Council (GJEPC).

“Gold jewellery sales are going to see a dynamic change once the lockdown ends. Sales are going to come back, with gold being the preferred choice of asset handed over at a wedding. But, it will take several years to bring back jewellery sales to pre-Covid levels,” said Somasundaram P R, managing director, World Gold Council (India).

Jewellery sales across the country came to standstill