Business Standard

Jewellery association to launch e-commerce platform for gold trading

It will help networking of jewellers with each other and also reduce the marketing cost of jewellery which otherwise is done through costly exhibitions

A sales person shows gold ornaments at a jewellery shop, on the occasion of 'Akshaya Tritiya', in Chennai on Tuesday
Premium

A sales person shows gold ornaments at a jewellery shop, on the occasion of 'Akshaya Tritiya', in Chennai on Tuesday | Photo: PTI

Rajesh Bhayani Mumbai
For the first time, a jewellery association has decided to launch its own e-commerce website to connect bullion dealers and jewellers with each other. The industry has been favouring a spot exchange for bullion trading, but so far government has not taken any decision on the same.

Indian Bullion & Jewellers Association (IBJA) will launch its business to business (B2B) e-commerce platform, which will initially link bullion dealers and jewellers for supply and demand from both sides and later it has a plan to launch Business to consumer (B2C) platform where consumers can buy jewellery from manufacturers of their choice with

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Nov 28 2019 | 4:03 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com