Jewellery association to launch e-commerce platform for gold trading

It will help networking of jewellers with each other and also reduce the marketing cost of jewellery which otherwise is done through costly exhibitions

For the first time, a jewellery association has decided to launch its own e-commerce website to connect bullion dealers and jewellers with each other. The industry has been favouring a spot exchange for bullion trading, but so far government has not taken any decision on the same.

Indian Bullion & Jewellers Association (IBJA) will launch its business to business (B2B) e-commerce platform, which will initially link bullion dealers and jewellers for supply and demand from both sides and later it has a plan to launch Business to consumer (B2C) platform where consumers can buy jewellery from manufacturers of their choice with