Lemon Tree's new acquisitions in India and abroad help post strong growth
Among the triggers expected to boost sales are demand uptick and room additions
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The stock of Lemon Tree Hotels was up 7 per cent over the last two trading sessions after the company announced a licensing deal in Goa and expansion into the overseas markets. With a management contract for a 44-room property in Goa, the company has added its fifth property in that state, taking its room count there to 379.
Lemon Tree has also forayed into the international market with the addition of a 114-room property in Dubai. Both agreements are management contracts for running the hotels, which is in line with the company’s asset-light strategy. This allows the company to grow at a steady pace, improve operating profit margins, and maintain a lean balance sheet.
While its overall inventory has increased 16 per cent in the FY15-19 period, managed hotel rooms have grown 61 per cent. About a third of its 5,800-plus rooms (excluding the Keys acquisition) are managed.
Lemon Tree has also forayed into the international market with the addition of a 114-room property in Dubai. Both agreements are management contracts for running the hotels, which is in line with the company’s asset-light strategy. This allows the company to grow at a steady pace, improve operating profit margins, and maintain a lean balance sheet.
While its overall inventory has increased 16 per cent in the FY15-19 period, managed hotel rooms have grown 61 per cent. About a third of its 5,800-plus rooms (excluding the Keys acquisition) are managed.
Topics : Lemon Tree Hotels Lemon Tree Hotels stock