Indian SFV market monetisation, a $8-12 bn opportunity by 2030: Redseer

In India, the Redseer report also said that video commerce has just started, with shortform video platforms expected to capture about 40 per cent of the $8-11 billion video commerce market in 2030

Indian short-form video (SFV) market monetisation is on the cusp of a breakout and could potentially be an opportunity of $8–12 billion by 2030, according to the latest report by Redseer Strategy Consultants.

Indian SFV apps have seen constant growth in adoption and engagement. Leading players have come close to global players in terms of scale while having similar engagement levels. The report highlighted that with a large and growing population of smartphone users, SFV apps have already gained significant popularity in India. The content library for Indian SFVs is in line with India’s needs – linguistically and culturally diverse.

Indian apps