Roses to become pricier by 20-25% as demand rises ahead of Valentine's Day

Demand has also jumped from abroad, including the European Union and America

Offering roses is among the cheapest ways to ‘express love’ on Valentine’s Day. This time, however, doing so would mean paying 20-25 per cent more.
 
The reason given is sharp increase in demand on the occasion (it is this Friday) and reduced supply from major growing centres.
 
“There was huge damage of plants in last year’s flood across major growing regions, including Pune and Kolhapur in Maharashtra and Bengaluru in Karnataka. We are selling rose between Rs 12-15 a piece (per stem) ex-farm this year as compared to Rs 9-10 a piece around the same time last year,”