SBI Cards IPO opens on March 2: Key things to know about Rs 9,000-cr offer

SBI Cards is the second-largest credit card issuer in India, with an 18.1 per cent market share of the market as of November 2019

The much-awaited initial public offering (IPO) of SBI Cards and Payment Services, a subsidiary of State Bank of India (SBI), will open on March 2, confirms to its prospectus. The company aims to raise around Rs 9,000 crore ($1.25 billion). The IPO will be a mix of fresh issue and an offer for sale (OFS). SBI Cards plans to issue new shares worth Rs 500 crore and will offer up to 130.5 million shares for sale, the prospectus, dated February 18, showed. 

About SBI Cards

SBI Cards was launched in October 1998 by SBI and GE Capital. Incorporated as SBI Cards and Payment Services Private Limited (SBICPSL), SBI Card is headquartered in Gurgaon, Haryana. In December 2017, SBI and The Carlyle Group acquired GE Capital's stake in the company. At present, SBI holds 74 per cent and Carlyle 26 per cent in SBI Cards. 

It is the second-largest credit card issuer in the country. Its share of the credit card market (number of credit cards) rose from 17.6 per cent in March 2019 to 18.1 per cent as on November 30, 2019. In terms of total credit card spends, its share rose from 17.1 per cent in 2018-19 to 17.9 per cent in the eight months ended November 30, 2019, according to the Reserve Bank of India (RBI).

About the offer

The net proceeds of the fresh issue are proposed to be utilised for increasing the capital base to meet the future capital requirements. Additionally, the company expects to achieve the benefit of listing of the equity Shares on the stock exchanges. The price band of the issue and bid lot will be declared at least two working days prior to the offer opening date. The bidding process will close on March 5.

Offer break -up 

What analysts say

According to Emkay Global Financial Services, India’s credit card industry has more than doubled over the past four years in terms of number of cards to 53 million, but it still remains significantly under-penetrated, leaving room for huge growth. Credit rating agency CRISIL estimates that the Indian credit card industry’s outstanding book will see 23 per cent compound annual growth rate (CAGR) to reach $47 billion by FY24E from current $14 billion, which will still be just about 6 per cent of the US’s current outstanding card debt.

As regards, SBI, it has the potential to scale up further, riding the Indian consumers’ increasing predilection for credit cards and higher penetration in its captive bank customers, wrote Anand Dama, analyst at the brokerage firm along with Rahul Malani and Neelam Bhatia in a note dated January 8, 2020. 

Adding, "It also commands a relatively strong RoA of nearly 5.5 per cent (normalized in H1FY20), driven by better margins/fees on better revolve rates and contained credit costs, while the benefit of lower tax rate can help return on assets (RoAs) in the near term. However, it needs to focus on improving operating leverage, spends per card via focusing on open market sourced carded/premium customers to drive fees and convert spends into EMIs/Term Loans to bring stability to its otherwise superior margins/RoAs."