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Varun Beverages surges on tie up with PepsiCo for Tropicana

The stock rallied 9% to Rs 750 on BSE in early morning trade on back of heavy volumes after the company and PepsiCo India have decided to enter into a strategic partnership for Tropicana

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SI Reporter Mumbai
Varun Beverages has rallied 9% to Rs 750 on BSE in early morning trade after the company and PepsiCo India decided to enter into a strategic partnership for Tropicana.

Varun Beverages (VBL), a key player in the beverage industry, on Thursday after market hours announced that it has further deepened its relationship with PepsiCo by entering into a strategic partnership for the larger Tropicana portfolio along with Gatorade and Quaker Value-Added Dairy in territories across North and East India.

This is part of VBL’s strategy to expand its product portfolio through its valued relationship with PepsiCo, it added.