Zee Entertainment slips for sixth straight day, loses 10% to hit a 5-yr low

In the past three days, the stock of Essel Group Company has plunged 19 per cent.

Shares of Zee Entertainment Enterprises (ZEEL) slipped for the sixth straight day on Monday. The stock hit a five-year low of Rs 269, down 10 per cent in the intra-day deal in an otherwise strong market. It was trading at its lowest level since August 14, 2014 on the BSE. In comparison, the S&P BSE Sensex and Nifty 50 indices were up 3 per cent each.

The counter witnessed huge trading volumes with a combined 26.6 million equity shares, representing 3 per cent of total equity of ZEE, changing hands on the NSE and BSE till the time of