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Eros Now reaches 5 mn paying subscribers; scores 150 pct Y-o-Y growth

ANI  |  New Delhi [India] 

on Thursday announced Eros Now, its cutting edge over-the-top (OTT) South Asian entertainment platform has reached 80 million registered users and five million paying subscribers worldwide as of December 31, 2017, over 150 percent growth, up from two million at the end of CY 2016.

Thriving on its platform agnostic strategy, has partnered with leading players worldwide to expand its offerings, including Channels across the US and UK, Roku in the United States, and and in the The Company most recently partnered with for its Smart TVs worldwide.

With exponential growth and data consumption in the industry, combined with huge made in the sector, is now the second largest telecom industry in the world.

Eros Now, through its partnership with major players like Jio, Bharti Airtel, Idea Cellular, and others, continues to be one of the fastest growing OTT entertainment platforms capturing an increasingly connected consumer audience in

The existing partnership deals with the leading telecom operators, mobile wallets and OEMs all serve to underpin the company's paying subscriber targets at an expected average annual ARPU of USD 5 in and average annual ARPU of USD 35 internationally. is on track to achieving its FY18 target of six to eight million paying subscribers and expects to double that base by FY19.

"With the launch of 4G in India, Eros is uniquely positioned to capture the growth given its premium content offerings. I am also excited as our originals go live soon, which will not only aid our subscriber growth but also further consolidate our leadership position," said Eros Digital, Rishika Lulla Singh.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, January 11 2018. 18:00 IST