You can now choose from animal rescue, mental health, environment, K-12 classrooms, veterans, and kid heroes, Fast Company reports. Instead of having to choose individual campaigns to support, you can now pick a topic you are passionate about and the company will allocate your money for you.
Contributors can choose what bucket they want to fill, make a gift, and GoFundMe will aggregate the money alongside what others are giving and re-share it fairly among associated campaigns.
As the GoFundMe.org Causes operates as a registered nonprofit, every dollar contributed will be tax deductible. The only difference is in the control users had in prioritising one campaign over others.
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