Business Standard

Udaipur royal flags off clothes donation drive


ANI Udaipur (Rajasthan) [India]
Maharaj Kumar Lakshyaraj Singh Mewar, the prince of Udaipur and the scion of the royal house of Mewar is known for his unwavering commitment towards the society. He has recently flagged off a pan India vastra daan or clothes donation drive.
During winters the city of Udaipur witnesses extremely cold waves, the underprivileged and the homeless in Udaipur have no respite from the freezing temperatures.
The vastra daan initiative will help the needy get some warmth during the long and cold winter nights. Speaking on the occasion Lakshyaraj shared, "The focus has always been to give back to the society. The weather conditions this year have been extreme, we have seen temperatures dip to 3.6 degrees Celsius this year. To help the underprivileged get some respite we have initiated Vastra daan campaign.
The initiative kick started on 21 January and we are humbled that Indian Army's 30 infantry brigade has already led the campaign by donating more than 350 clothes to this cause."
Maharaj Kumar Lakshyaraj Singh Mewar, has created awareness on several social issues related to the rural and urban populace in the region. He has conducted campaigns for numerous social causes to create awareness in the field of education, health, environment etc., in order to improve the standard of living and quality of life of the local people.
He has also worked on various social projects in association with NGOs like the Sauhardya Charitable Trust.
Every year thousands of people gather in Udaipur on Maharaj Kumar Lakshyaraj Singh Mewar's birthday which falls on 28th January. This year, instead of giving gifts, he has requested people to contribute to this drive and make their participation count.
The campaign has started from 21st January 2018 and will stretch up to 5th February 2018. Centered in Udaipur, the drive has spread to multiple cities across India including Mumbai, Delhi, Hyderabad, and Chennai. More than 30 organizations including well-known brands like Dadu's, Vijay Group, Squat Up, Fed bank & Thanekars (a group which actively works for social causes) from Mumbai have extended their support towards this noble cause.The campaign promotions have been done through various online and offline media. Maharaj Kumar Lakshyaraj Singh Mewar himself, on 21st January 2018, gave the seal of approval to the drive. With the help of thousands of volunteers, the clothes from all over the country are being collected. The final counting will be done at Udaipur, post which the campaign will be called off by Maharaj Kumar Lakshyaraj Singh Mewar.
Lakshyaraj Singh Mewar is the driving force behind the growth story of Udaipur. He is the scion of the oldest dynasty in the world. His unconditional contribution towards the hospitality and tourism industry & society at large are is widely recognized. He lives by the values of creating equal and fair opportunities for growth and sustainability. Mentoring young minds is at the core of his beliefs. At Historic Resort Hotels (HRH) Group he has been leading innovations and disruptions in the hospitality industry. He is the pillar behind ensuring that Udaipur is today one of the world's most desirable destination. His unique management style and hands on approach makes him a very approachable leader.

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First Published: Jan 29 2018 | 4:35 PM IST

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