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Can social media tame fake news? (Dangal 2019)

IANS  |  New Delhi 

Major platforms like and are aware of the damage can cause to the election process in But none has one simple solution to eliminate the impact that can have on millions of voters.

After facing flak from the government, giants are in a huddle and have devised some tools and launched a few initiatives to fight and political bias, in collaboration with the of

TikTok has also reached out to the to comply with its instructions and establish an escalation channel, abiding by the model code of conduct.

"We have also informed that we will not serve any paid political advertisements on our platforms in throughout this election period," ByteDance, which operates apps such as TikTok and Helo, said in a statement shared with IANS.

Facebook-owned messaging platform intensified its fight against soon after dozens of lynching incidents in the country last year were linked to rumours spread on its platform.

From launching awareness programmes on dangers of on TV, radio and digital platforms to limiting the number of forwards to five, the messaging platform has introduced several measures.

"We're pleased that the recent changes we've made to limit viral content and educate users is having an impact. This work is never done -- there is more that we can and will do," India head said in a statement this week.

WhatsApp's parent company is also banking on a multi-pronged strategy to fight fake news ahead of the elections. From verifying political ads to expanding the third-party fact checkers programme in India and making information labelled as fake less visible on News Feed, the has taken several measures to reduce the impact of

Richard Allan, Facebook's for Global Policy Solutions, said recently that the company was establishing a task force comprising "hundreds of people" in the country to prevent bad actors from abusing its platform.

Facebook's political ad tracking has gone live for India, showing ad spends from the parties and their affiliates.

Micro-blogging site Twitter, which earlier faced accusations of being "slow" in removing "objectionable content" and "political bias" from its platform, has started showing billing details of political ads as its for the country went live this week.

According to Twitter's of Public Policy, Colin Crowell, has now put in place a dedicated team for maintaining site integrity and focused on cleaning that might affect the voting process in India.

Would these efforts deter the unofficial troll army of political parties from posting misinformation?

This not even are sure of as, in their own words, there is much more to be done on this front.

--IANS

gb/na/bg

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 14 2019. 17:46 IST
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