You are here: Home » News-IANS » Business-Economy
Business Standard

Chinese IT accessories maker Intartic enters India

IANS  |  New Delhi 

Chinese IT accessories maker Intartic, which owns "Rock" and "Rock Space" brands, on Monday opened its first mobile accessories store in the capital.

The company plans to open five or six more outlets in the country.

"Counterfeit mobile accessories are increasingly becoming a menace and are a hindrance for digital revolution. To counter this, Intartic has come up with its first store which offers only genuine products and warranty," Ramashish Ray, Founder and CEO, Intartic Engineering Pvt Ltd, said in a statement.

The store will feature an "Experience Zone" where prospective buyers can check the quality of the accessories.

"Counterfeit batteries and chargers can not only damage the mobile phones but also be harmful to the users. The 'Rock Space' store will be beneficial to the industry and consumers alike," added Pankaj Mohindroo, Founder and President, Indian Cellular Association.

"Rock" is the biggest third party accessories brand in China with $123 million turnover per annum.

According to industry estimates, mobile phone accessories market in the country will reach a value of $3,545 million by the end of 2026, at a growth of 10.4 per cent.

--IANS

ksc/na/mr

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, November 27 2017. 19:10 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU