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Dream11 in 4-year tieup with Mumbai T20 League

IANS  |  Mumbai 

on Tuesday announced a four-year partnership with the Association's (MCA) League. is now the 'Partner' of League.

After the successful debut in 2018, the second edition of promises to take the tournament to a new level.

The partnership will commence with the start of the league. Through the partnership, fans will not only enjoy the live action but also create their own fantasy teams and compete with their friends on for the 23 matches.

There will also be several Dream11 brand integrations and on-ground activations at various touchpoints during the league. All the matches will be played at the Wankhede Stadium, here.

Talking about the partnership, said, "We are happy to with the T20 Mumbai League, which is gaining traction among cricket fans not only in Mumbai but across our country. We strategically with leagues, so that together we can promote the growth of ecosystem in Be it international associations or city-based leagues, fans are fast catching up on different levels and formats of cricket."

Commenting on the partnership, a (MCA) said, "T20 Mumbai League received a wonderful reception last year from Mumbai audiences. In its second year, we are pleased to come back with a line-up of eight teams, promising more exciting action. It has worked as the perfect springboard for Mumbai cricketers to shine on the big stage.

"As we chart our growth, we want to engage with our fans on digital platforms as well. Partnering with the biggest in India, Dream11 will help us in further increasing the popularity of T20 Mumbai amongst Mumbai and cricket fans."

All matches will be screened live on 3, and 1 Marathi, including a few matches to be aired on 2 & Star Sports 2 HD, in addition, to live streaming on Hotstar.

Over the last few years, the has grown exponentially in According to the 2019 IFSG-report, fantasy cricket is the most widely played (71% respondents).

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 22:40 IST
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