French marketing and communications company The Links Groupe announced Thursday it has formed a new company in India with Salt Mango Tree, an advertising company based here, in which it would hold the controlling stake.
The new company, The Links India, will be based in Kochi with its corporate office in Delhi.
"It gives us immense pleasure to invite Salt Mango Tree into our family. We were overwhelmed by the sheer quality and excellence of this young and vibrant company, especially its talented team and amazing repertoire," said Tim Guillois, chief executive officer (CEO), The Links India.
Headquartered in Nantes, The Links Groupe's list of elite clients includes some of the country's top brands as well as Fortune 500 companies.
"It is indeed humbling to know that our achievements were potent enough for Links Groupe, to choose us ... I hope this also cements faith in young entrepreneurs and the start-up ecosystem in Kerala," said Andrine Mendez, ceo, Salt Mango Tree.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.