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SoundLogic ropes in Dhoni as 'partner-evangelist'

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IANS Mumbai

In line with its plan to strengthen its presence in the Indian market, audio equipment brand SoundLogic on Monday said it has roped in cricketer Mahendra Singh Dhoni as a partner-evangelist.

"Music drives me to do more on and off the field and there is no better fit than SoundLogic's range of audio products," Dhoni said in a statement.

"I am excited to be part of their journey," he added.

SoundLogic, which has an array of gadgets and gizmos for daily lifestyle, was founded in the US in 2006 and has a presence across various markets including India, Britain and Australia.

 

The brand entered the Indian market in 2011.

--IANS

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First Published: Jul 02 2018 | 4:24 PM IST

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