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Tinder planning to introduce Lite version

IANS  |  San Francisco 

In a bid to rope-in more users without having to worry about the and extravagant Internet usage, dating app is planning to launch its light-weight Lite app.

A Lite app would give it access to millions of people who have basic smartphones, limited access to data or both.

As part of an earnings call, Mandy Ginsberg, of Tinder's parent company Match Group, divulged plans for the Tinder Lite app which would be smaller and better-suited to areas where cellular data "comes at a premium", Engadget reported on Saturday.

Even though Ginsberg made no mention of features or a release date other than "soon", she pointed to the Southeast Asian region as high priority where there's an influx of young people into packed cities.

India, which has the largest population of millennials in the world, is also part of Tinder's target.

According to information available on public domains, it is estimated that 50 million people worldwide use Tinder.

Tinder's paid subscribers jumped 38 per cent year-over-year (YoY) in early 2019.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, May 12 2019. 14:26 IST
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