Looking at just outcomes in numbers does not always give a realistic picture. This is as much true of marketing impacts as of non-performing assets in banks. Uddalok Bhattacharya sums up
Data-based studies of impacts of marketing have their usefulness because they measure outcomes, says Ajit Balakrishnan
. But skipping the quantification of earlier stages in the process, like creating awareness, interest and desire, has its pitfalls. Read on...
Bank lending to infrastructure is a form of deferred government spending, says T T Ram Mohan
. It has eased a long-standing constraint on growth. Click here to read
The Supreme Court has launched a programme to translate judgements into regional languages. This can create hurdles, says M J Antony
, because the nuances of some words may not be translatable. Read on...
Hong Kong’s chief executive, along with some others, should go, says Vijay Verghese
. Click here to read