 "Best of BS Opinion: Numbers alone do not determine desirability of outcomes")
Looking at just outcomes in numbers does not always give a realistic picture. This is as much true of marketing impacts as of non-performing assets in banks. Uddalok Bhattacharya sums up
Data-based studies of impacts of marketing have their usefulness because they measure outcomes, says Ajit Balakrishnan. But skipping the quantification of earlier stages in the process, like creating awareness, interest and desire, has its pitfalls. Read on...
Bank lending to infrastructure is a form of deferred government spending, says T T Ram Mohan. It has eased a long-standing constraint on growth. Click
