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Brands latch on to celebratory bandwagon post Air Force operation in Pak

As news of Indian warplanes bombing terrorist camps in Pakistan began to spread, Burger Singh offered a 20% discount

Burger Singh
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Burger Singh | Source: burgersinghonline.com

Business Standard
High on josh

When sentiments run high, brands aren't shy of cashing in on marketing opportunities. Fast food joint Burger Singh, which offered discounts to celebrate the "surgical strikes" carried out by India after the Uri terrorist attack in 2016, was at it again on Tuesday. As news of Indian warplanes bombing terrorist camps in Pakistan began to spread, the quick service restaurant offered a 20 per cent discount, asking customers to use the coupon code "FPAKAGAIN". In 2016, it had used the coupon code, “fPak20”, and hiked the discount from 20 to 30 per cent with a changed coupon code

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First Published: Feb 26 2019 | 9:42 PM IST

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