Business Standard

Celebrities beware: Greater diligence expected

Thanks to the Consumer Protection Act, 2019, which was fully notified earlier this month, endorsers have the responsibility now to check out the veracity of a brand's claims

Image
Premium

Somasekhar Sundaresan
It took a nasty troll wishing a celebrity death by Covid. The sickness-induced lowering of guard led to an incensed Amitabh Bachchan replying with a threat of being able to turn, with the flash of an eye, his 90-mi­llion-plus followers into an “extermination family” to snuff out trolls that wish him death. 

The point of this column is not abusive exchanges on social media. The po­int, however, is a new legislation that has been given effect to deal with the impact of such celebrity power endorsing goods and services. The Consumer Protection Act, 2019, which was fully no­tified earlier this month,
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jul 29 2020 | 11:03 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com