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Celebrities beware: Greater diligence expected

Thanks to the Consumer Protection Act, 2019, which was fully notified earlier this month, endorsers have the responsibility now to check out the veracity of a brand's claims

Topics
Consumer protection act | Coronavirus

Somasekhar Sundaresan 

Somasekhar Sundaresan

It took a nasty troll wishing a celebrity death by Covid. The sickness-induced lowering of guard led to an incensed Amitabh Bachchan replying with a threat of being able to turn, with the flash of an eye, his 90-mi­llion-plus followers into an “extermination family” to snuff out trolls that wish him death.

The point of this column is not abusive exchanges on social media. The po­int, however, is a new legislation that has been given effect to deal with the impact of such celebrity power endorsing goods and services. The Consumer Protection Act, 2019, which was fully ...

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First Published: Wed, July 29 2020. 23:03 IST
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