Crying for attention

A six-point approach for the 170 million agri-preneurs of our country

The cacophony and energy around Startup India and entrepreneurship has bypassed the agri-preneur. It is time to reverse this unfortunate and cumulative neglect. In economic terms, it is a bit like setting right traditional caste discrimination in social development.

Entrepreneurs promote enterprise by meeting six challenges: (i) creating products or services for which he must find a market and customers (ii) adapting to changing consumer requirements and technological possibilities (iii) experiencing great psychological stress due to unparalleled unpredictability (iv) attracting social approbation and disapproval if he fails (v) working incredibly hard and with great passion, year after year and (vi) suffering